Privacy Notice

Elida Beauty Privacy Notice 

​Introduction and General Terms 

This Privacy Notice sets out how what personal information we collect whether online, via phone, email, in letters or other correspondence and why. It also sets out how we process and protect it.  

Data Protection Laws and this policy apply to any personal data collected by Elida Beauty in connection with the services and products that we offer, including those offered to our corporate customers, suppliers, and partners. 

If you are a prospective employee or candidate of Elida Beauty, there is a separate privacy notice for you here

Who we are 

This Privacy Notice applies to the use and processing of personal information collected by the Elida Beauty group of companies, consisting of TIGI International Limited t/a Elida Beauty,  TIGI Linea Corp d/b/a Elida Beauty, TIGI Australia Pty Limited, Elida Beauty France SAS and Elida Beauty Canada Inc (collectively “we”, “us”,  “our”, “Elida Beauty”). 

Elida Beauty acts as the ‘data controller’ for the personal data you share with us. As the data controller, Elida Beauty is responsible for deciding how your personal data will be processed. 

We operate to the highest standards when protecting your personal data and respecting your privacy. Please take a moment to familiarise yourself with our privacy practices. If you have any questions about your personal data, or how we use it, you can contact us via email at, or by writing to us at one of the addresses below: 

Elida Beauty, Ransome’s Dock Business Centre, 35-37 Parkgate Rd, London SW11 4NP, United Kingdom  


Elida Beauty, 1655 Waters Ridge, City of Lewisville, Texas, 75057, United States 

What information do we collect from you 

When you use our services, you may provide us with certain personal information, such as your name, address, phone number, email address, IP address, device ID, location data, company information, phone number, and any other information you choose to provide. 

How will we use the information we collect about you and our legal basis for doing so? 

The information you provide to us will be utilised for the following purposes:  

  • To communicate with you and address your requests.  
  • send you notifications and email alerts  
  • To assess the effectiveness of our website, analyse trends, and manage our website 
  • To offer customer services 
  • To enhance our services and the experiences visitors have with our services 
  • To reach out to you for obtaining pricing information and to complete our procurement processes 
  • To contacting you for marketing related activities such as brand events 

What are the legal grounds for these processing activities 

  • Consent: You have given us permission to process your personal information for a specific reason;  
  • Legal obligation: We are legally obligated to process your personal information;  
  • Legitimate interests: The processing is essential for us to carry out our business, but not when our interests are superseded by your interests or rights.  
  • Elida Beauty has a valid interest in efficiently managing its business operations. This encompasses conducting promotional and lobbying efforts, overseeing its relationships with external stakeholders, coordinating corporate events, trips, and business activities, and keeping track of its media reputation. 
  • We hold valid interests in making sure that we collaborate only with esteemed organisations that comply with relevant laws. 
  • We believe that our suppliers have legitimate interests in preserving their relationships with Elida Beauty and in the administration and operation of their own businesses. 
  • We share mutual interests with our corporate clients in establishing a successful commercial relationship. 
  • Public information: We process personal information that you have already made public; 
  • Legal claims: The processing of your personal information is required for the initiation, execution, or defence of legal claims or whenever courts are performing their judicial function. 

What information do we share and who we share it with  

Your data may be transferred and stored outside the European Economic Area (“EEA”) or your country. However, we ensure that such transfers only occur if sufficient protective measures, in compliance with data protection laws, are in place. The data may also be processed by our staff or our third-party service providers operating outside the EEA or your country, for the purposes mentioned in this notice. These parties may be involved in various tasks, including but not limited to, order fulfilment, payment processing, and provision of support services. These third parties maintain their own Privacy Notices and Terms and Conditions. We recommend visiting their websites to review this information.  

International Data Transfer 

We may transfer and store your data outside the European Economic Area (“EEA”) or your country. We will only do so if adequate protection measures are in place in compliance with data protection legislation. It may also be processed by staff operating outside the EEA or your country who work for us or for one of our service providers for the purposes outlined in this notice. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. 

Some personal data is transferred to different jurisdictions whose privacy laws may not be equivalent to the laws in your country of residence. We use adequate safeguards to ensure that the level of protection for international transfers meets the requirements of relevant data protection regulations. 

Security Measures 

We are dedicated to safeguarding the personal information entrusted to us. We have established suitable security measures to prevent your personal data from being accidentally lost, misused, accessed without authorisation, altered, or disclosed. We have adopted appropriate technical and organisational measures to ensure the security, integrity, and confidentiality of personal data gathered on our website and in our stores. If you ever suspect or become aware of a security incident (for example, if you receive dubious communications from someone claiming to be from Elida Beauty), please contact us via email at 

How long will we keep my personal information? 

Your personal information will be retained by us only for the duration necessary to fulfil our responsibilities to you or as long as we have a valid and lawful reason to do so. Different types of personal data have varying retention periods. The duration for which we keep it is influenced by several factors, including the purpose for which we use the information and our obligations under other laws.  

Consequently, we will retain your personal information for 7 years from the date it is no longer required by us, unless other laws mandate us to retain your personal information for a longer period, or to erase it earlier 

What are your rights 

As an individual whose data is being processed, you have the following rights under the Data Protection Laws:  

  • The right to be informed about Elida Beauty’s collection and use of personal data;  
  • The right to access the personal data that Elida Beauty retains about you;  
  • The right to correct any personal data held by Elida Beauty about you that is inaccurate or incomplete (please reach out to us);  
  • The right to be forgotten – i.e., the right to request Elida Beauty to erase any personal data it holds about you (Elida Beauty retains your personal data for a limited time, as explained in this policy, but if you wish for Elida Beauty to delete it sooner, please get in touch with us);  
  • The right to restrict (i.e., prevent) the processing of your personal data;  
  • The right to data portability (acquiring a copy of your personal data to reuse with another service or organisation);  
  • The right to object to Elida Beauty utilising your personal data for specific purposes;  
  • Rights in relation to automated decision making and profiling.  

Queries and Complaints 

At Elida Beauty, we aim to resolve any query or concerns you may have about how we use your information. If you have any questions, comments, or complaints regarding this privacy notice or how we use your data please email us,  

Please contact us using the details provided and we will do our best to solve the problem for you as quickly as possible. You also have the right to lodge a complaint with your local supervisory authority. You can do this by getting in touch with the relevant supervisory authority in your country.  

Supervisory Authority contact details for; 

  • EU countries are accessible here
  • Mexico is accessible here 
  • Australia is accessible here
  • Canada is accessible here
  • California is accessible here
  • United Kingdom is accessible here 

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Remember, you can change your mind about cookies anytime by adjusting cookie settings in our banner and your browser settings. But be aware that doing so might affect how well our websites work and your experience when you access information. 

For more information, please see our Cookie Policy. 

Changes to our Privacy Notice 

Elida Beauty keeps its privacy policy under regular review and places any updates on this web page. We encourage you to periodically review this page for the latest information on our privacy practices.  

This privacy policy was last updated on 3 June 2024